Funciones > Integraciones > Salsifypim Configurator
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Drive E-commerce & Sales with Salsify + Mercura

Combine Salsify's PXM power with Mercura's visual configuration engine to sell complex products across every channel.

Why Salsify Needs a Configurator

PXM drives content. CPQ drives the transaction.

Salsify is excellent at syndicating content, but complex products need more than just static attributes.

  • Dynamic Bundles: Salsify manages individual SKUs. Mercura manages how they fit together.
  • Visual Validation: Mercura uses Salsify assets to build real-time 2D/3D models for customers.
  • Pricing Complexity: Salsify holds list price. Mercura handles volume discounts, channel pricing, and margin calculations.

Salsify Handles

  • Product Master Data
  • Digital Assets (DAM)
  • Channel Syndication
  • GDSN Attributes
  • Brand Compliance

Mercura Handles

  • Configuration Logic
  • Quote Generation
  • Dynamic Visuals
  • BOM Creation
  • Pricing Rules

Measurable Business Outcomes

40%
Faster NPI (New Product Intro)
100%
Brand Asset Usage
30%
Higher Conversion on Complex Items
0
Outdated Spec Sheets

Key benefits of Salsify PIM integration

Enriched Product Data & Consistent Attributes

Salsify’s structured product data, images, specifications, and metadata feed into Mercura CPQ, ensuring configuration options are accurate, complete, and consistent across all quotes.

Accurate Pricing & Channel-Specific Catalogs

Mercura CPQ uses Salsify data to drive channel-specific catalogs and pricing, so quotes reflect the correct variant, spec, and price based on channel/context (retail, distributor, direct sales).

Accelerated Quote Creation with Rich Visuals

With product data and digital assets from Salsify, Mercura CPQ can embed visuals, spec sheets, and attribute aids in guided selling, allowing sales teams to put together polished, accurate quotes faster.

Seamless Data Flow Architecture

Mercura pulls approved product content from Salsify and turns it into an interactive selling tool.

Salsify
  • Products
  • Images
  • Specs
  • Marketing Copy
Products, Images, Specs, Marketing Copy
Rich content into engine
Visual quote out
Mercura CPQ
  • Configurable Models
  • Visual Options
  • Proposal Content
Configurable Models, Visual Options, Proposal Content
"

Success in PXM

"Salsify holds our truth, and Mercura lets our customers interact with it. We launched our new modular sofa line in record time."
Digital Director
Home Goods Brand
Reduced content admin by 50%

Ver Mercura en acción

How We Connect

1

API

Connect Mercura to Salsify API.

2

Map

Select properties to drive configuration.

3

Logic

Add rules (e.g., 'If Color=Blue, Show Image X').

4

Launch

Embed on site or enable sales team.

Enterprise Risk Reduction

Does it support Salsify flexible properties?

Yes, we map dynamic Salsify properties to CPQ logic.

How are images handled?

We link directly to Salsify CDN assets, ensuring the latest version is always shown.

Can we syndicate the configuration?

Yes, Mercura can generate a 'configured SKU' that you can feed back into Salsify.

Is it secure?

We use standard Salsify API authentication and respect user permissions.

Connected Ecosystem

Mercura fits into your composable commerce stack.

PIM (Salsify)
Commerce (Shopify, BigCommerce)
ERP (NetSuite, SAP)

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