Configuration selections
Every option, attribute, and rule triggered during a configuration session.
Turn every configuration into actionable intelligence
Mercura CPQ captures data that no CRM or ERP can, every option selected, every quote version, every BOM line. Export it to your BI stack and make decisions backed by real configuration data.
15+
Data dimensions tracked per quote
100%
Configuration events captured
Any BI
Export to Qlik, Power BI, Tableau & more
Unique CPQ data
Data you won't find in your CRM or ERP
Every configuration session generates structured data about what customers want, what gets quoted, and what actually wins.
Bill of Materials
Full BOM breakdowns per quote, parts, quantities, and component hierarchies.
Quote versions
Track how quotes evolve: revisions, discount changes, and approval steps.
Pricing & margins
List prices, applied discounts, margin levels, and escalations per deal.
Sales cycle timing
Time from first configuration to signed quote, by product, rep, and region.
Win/loss patterns
Correlate configurations with outcomes to find what wins deals.
Insight categories
Three lenses on your CPQ data
Pre-built data models help you answer the questions that matter most to sales, product, and pricing teams.
Sales insights
See which configurations convert, where deals stall, and which reps close fastest.
- Win rate by configuration
- Quote-to-close time
- Discount patterns
Product insights
Understand demand for options, spot rarely-used features, and optimize your portfolio.
- Option popularity
- Quoted vs. ordered parts
- Regional preferences
Pricing insights
Analyze margins by product line, identify pricing leakage, and refine your strategy.
- Margin by segment
- Discount approval rates
- Price realization
How it works
How Mercura CPQ Analytics
drives value
Leverage data-driven insights for more informed decisions, refined sales strategies, and enhanced customer satisfaction.
Understand sales trends
Track which product configurations are gaining traction, spot seasonal patterns, and align your sales team with real demand signals.
Region-specific configurations
Tailor product configurations to specific regions, markets, and customer preferences to accelerate the sales process.
Pinpoint deal characteristics
Analyze deal characteristics linked to both wins and losses, providing actionable insights to enhance your sales strategy.
Optimize portfolio content
Eliminate unnecessary portfolio components, simplifying your sales team's experience and guiding them to faster, more accurate configurations.
BI integration
Your CPQ data, in the tools you already use
Mercura's Analytics API exports transactional and master data directly into your data warehouse or BI platform. Pre-built import templates make onboarding fast.
Mercura CPQ
Configuration & quote data
Analytics API
REST export & templates
Your BI stack
Qlik Sense Power BI Tableau Looker Snowflake
- REST API for automated data extraction
- Pre-built templates for data import and refinement
- Scheduled syncs to your data warehouse
- Compatible with any SQL-based BI tool
Business results of Mercura
CPQ Analytics
Turn CPQ data into measurable business outcomes, from faster sales cycles to smarter product portfolios and more profitable deals.
01
Sales insights
Dive deep into product options, features, and service preferences among your customers. Identify characteristics associated with successful deals.
02
Unique CPQ data
Access exclusive insights into sales cycles, quote versions, and the critical link between customer needs and Bill of Materials (BoM).
03
Product insights
Uncover insights based on demand patterns, quoted vs. unquoted parts, and identify high-value products.
Fit and limits
When CPQ analytics is not the right layer
Mercura exports structured configuration and quote data for BI. It is not a full data warehouse and it does not replace CRM pipeline reporting on its own.
No configurator in production yet
If sales still quotes from spreadsheets and you have no live configuration sessions, there is little CPQ data to analyze. Fix quoting flow first, then measure it.
CRM pipeline metrics only
If you only need funnel stages and win rates from opportunities, CRM reports may be enough. CPQ analytics adds option-level, BOM, and quote-version detail CRM does not capture.
Enterprise BI as the analytics product
Mercura feeds your warehouse or BI tools. It does not replace Power BI, Qlik, or Tableau design. You still own dashboards, governance, and cross-system models.
ERP or finance as the source of truth for margin
Recognized revenue and actual costs live in ERP. CPQ analytics shows quoted configuration and sales behaviour; reconcile margin truth with finance systems, not only CPQ exports.
Related
If your bottleneck is not “we cannot see what sales configures and quotes,” fix data capture before you invest in dashboards.
Request a CPQ demo