Product Configurator
Product Configurator Use Cases for Manufacturers
Enable customer self-service, website embedding, and lead generation with a powerful product logic engine.
Trusted by leading manufacturers
Customer Case
Migatronic
Migatronic faced challenges in showcasing the versatility and customization options of their CoWelder, a collaborative welding robot capable of numerous configurations.
Mercura developed an advanced configurator with over 1000 constraints, allowing sales teams to demonstrate the full range of customization options interactively while ensuring technical validity.
- Increase conversion rates by 40%
- Simplify complex selection process
- Shorten sales cycles and reduce errors
"Mercura offered a solution that was extremely flexible and adaptable. The result is a user-friendly configurator that simplifies complex processes for both our own salespeople and our customers."
Sebastian Bæk
Marketing Team Lead, Migatronic A/S
Use Case: Self-Service
Self-Service & Lead Capture
How manufacturers use this mode to capture leads and enable customer exploration 24/7.
Website Embedding
Embed the configurator directly on your website to let customers design their ideal product.
Qualified Lead Capture
Let customers request a quote for their specific configuration, sending rich data to your sales team.
Visual Engagement
Keep visitors engaged with real-time 2D and 3D previews. See the full [Configurator](/configurator) capabilities.
Powered by One Engine
This self-service capability is just one application of the Mercura Configurator. Use the same logic engine for both your website and your internal sales team.
How does Mercura's Product Configurator work?
Why Choose Mercura for Product Configuration?
Discover how Mercura Product Configurator can elevate your sales process
Instant visualization and accurate pricing in one platform.
Mercura adapts to your product logic, ensuring customers see exactly what they’ll get.
Flexible configurations for any product complexity.
Handle multiple options, dependencies, and variations without slowing down the process.
Seamless integration into your existing sales channels.
Connect your configurator to ERP, CRM, or eCommerce systems effortlessly.
Integrates with your existing systems
Mercura connects seamlessly with ERP, CRM, PIM and CAD systems commonly used in manufacturing companies.
Request a CPQ demo