Product configurator
Product configurator software for complex manufacturing
Guide reps, dealers, and customers through valid product configurations with one rules engine, then connect the same logic to CPQ, pricing, and integrations.
Trusted by leading manufacturers
Customer Case
Migatronic
Migatronic faced challenges in showcasing the versatility and customization options of their CoWelder, a collaborative welding robot capable of numerous configurations.
Mercura developed an advanced configurator with over 1000 constraints, allowing sales teams to demonstrate the full range of customization options interactively while ensuring technical validity.
- From complex selection → guided configuration sales can run themselves
- From long explanations → shorter sales cycles with fewer errors
- From hard-to-show options → interactive demos for every CoWelder setup
"Mercura offered a solution that was extremely flexible and adaptable. The result is a user-friendly configurator that simplifies complex processes for both our own salespeople and our customers."
Sebastian Bæk
Marketing Team Lead, Migatronic A/S
Mercura product configurator software is built for B2B manufacturers who sell complex, made-to-order products. Engineering rules, dependencies, and option logic live in one place so every configuration is buildable before it reaches a quote, BOM, or order handoff.
This is not a standalone 3D viewer or marketing animation tool. Visualization, embedding, and CPQ pricing sit on the same configuration engine described on the configuration engine page and inside the full Mercura CPQ platform.
Business Value
Why Manufacturers Need a Configurator
Eliminate manual errors, speed up the quoting process, and scale your sales knowledge across all channels.
Faster Configuration
Reduce product configuration time from days to minutes. Guided selection helps users find the right product quickly.
Eliminate Errors
Ensure every product configuration is technically valid. The rules engine prevents incompatible combinations instantly.
Scale Sales Knowledge
Empower dealers and new hires to use our sales configurator like experts. Embed engineering logic directly into the sales tool.
How the Configurator Works
Use Cases
One Configurator, Two Use Cases
Product Configurator
Customer-facing self-service. Embed it on your website to let visitors configure products and generate leads. Learn more
Sales Configurator
Internal and dealer-facing tool. Advanced capabilities for sales reps to build detailed quotes and proposals. Learn more
Unified Logic
Manage one set of product rules for both channels. Ensure consistency across your entire sales network.
The Relationship to CPQ
The Configurator is the core engine that handles product logic, rules, and visualization. CPQ (Configure, Price, Quote) is the broader platform that adds pricing, workflow approvals, and document generation to the process.
Our configurator software is the beating heart of the full Mercura CPQ platform.
Core Features
Built for Manufacturing Complexity
Product Modeling
Advanced Constraint Logic
Define complex dependencies and constraints once. The engine validates every selection in real-time.
Visualization
Interactive Visualization
Engage customers with real-time 2D and 3D visuals that update instantly as they configure. Explore visual and 3D product configuration when buyers need to see layout, not only option lists.
Logic Re-use
Unified Logic for All Channels
Maintain a single source of truth for your product rules. Use the same configurator engine for sales, dealers, and self-service.
Integrates with your ecosystem
Seamlessly connect the configurator with your ERP, CRM, and CAD systems to flow data where it's needed.
Request a CPQ demo