Visual Product Configurator
Rep picks stair location from a dropdown. Customer still asks what the finished mezzanine looks like. Mercura visual configuration updates product images, price, and specs as each option is selected.
View updates
Image changes with each option
Rules on screen
Invalid choices hidden or greyed
Price visible
Quote updates beside the visual
The challenge
Rep picks stair location from a dropdown. Customer still asks what the finished mezzanine looks like.
A manufacturer of modular warehouse mezzanine and platform systems sells through regional dealers and inside sales. Reps configure deck height, stair position, guardrail type, and load rating in Mercura using option lists. The buyer on the video call sees spreadsheet rows and PDF tables but not how the platform sits in their aisle layout.
The customer approves a quote, then calls back to ask whether the stair lands on the long side or short side. Sales engineering joins the next call to explain what option codes mean. Each clarification extends the quote cycle and ties technical staff to standard configurations that should be self-evident.
3D product configuration renders full interactive models in the browser. 3D parametric visualization ties CAD assets to option changes. CAD integration passes confirmed parameters to engineering templates. Visual product configuration is different: Mercura updates product images, hotspots, and multi-angle views as selections change, with pricing and specification output matching the same rules engine that hides invalid combinations on screen.
Inquiry to config to price to approval to order should not depend on a second call to explain what option 4B looks like on the plant floor.
How it works
How Mercura visual product configuration works
Product marketing and sales ops connect configuration options to visual assets: base images, layer swaps, hotspot zones, and alternate angles for assemblies. When a rep or customer selects deck height, stair side, or guardrail style, the visual updates immediately and invalid options grey out or disappear per rules. Price and specification fields update from the same configuration session. The visual layer embeds in dealer portals, internal CPQ, or customer self-service where mapped. Someone must maintain image libraries when product lines change, map options to assets, and test that rules and visuals stay aligned after catalog updates.
What's included
What visual product configuration covers
- Product image updates when configuration options change
- Rules engine hides or greys invalid combinations on screen
- Pricing and spec output matching current visual state
- Hotspot selection on product images for feature choice
- Multi-angle views for assemblies with several sides
- Embeddable in dealer portals and internal sales tools
- Tablet-friendly layout for showroom and field use
- Works with rules-based configuration and quote generation
The difference
Configuration experience before and after visual CPQ
- Buyers choose options without seeing product layout
- Clarification calls to explain option codes and drawings
- Sales engineering joins standard configuration reviews
- Change requests when customer misunderstood orientation
- Reps narrate specs instead of showing the assembly
- Each selection updates product image and spec fields
- Invalid combinations blocked before buyer confirms
- Price visible next to the configuration visual
- Dealers and customers validate layout before quote send
- Technical staff focus on exceptions, not option decoding
Real-world application
Example workflow: mezzanine layout in the dealer portal
A builder of modular mezzanine platforms for distribution warehouses gave dealers a Mercura configurator with deck height, stair position, and guardrail options as text lists. Buyers signed quotes then emailed photos of their aisle asking where the stair would land. After Mercura visual configuration mapped each option to platform views in the dealer portal, dealers shared screen updates during calls and invalid stair and guardrail combinations disappeared from the picker before quote submission.
Business impact
Why visual configuration is buyer clarity, not a replacement for 3D CAD
Visual product configuration helps buyers see what option codes mean before they sign. It complements full 3D configurators, parametric visualization, embedded sales tools, and rules-based logic inside CPQ. Mercura does not replace engineering drawings, structural calculations, or site surveys outside mapped visuals. Someone must own image assets and test rules after catalog changes. If the pain is "customer approved the quote but still cannot picture the platform", visual configuration aligns inquiry, configuration, price, approval, and order with what they actually see on screen.
See a mezzanine stair option update the platform image and price in one session
Book a demo and change deck height and stair side until the visual, spec sheet, and quote match what the buyer sees.
Let’s build together.
We empower manufacturers to master product modeling, streamline quoting process, reduce errors, and ultimately deliver the tailored solutions that customers demand.