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Elevate Your PIM with a Sales Configurator

Turn Inriver's rich product data into an interactive buying experience. Let customers configure products using the assets you work hard to manage.

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Why Inriver Needs CPQ

High-quality data deserves a high-quality buying experience.

Inriver is a leader in PIM, but storing data is different from selling it.

  • Static vs Dynamic: PIM stores "Motor A" and "Motor B". CPQ knows "Motor A only fits Frame X".
  • Visual Logic: PIM has images. CPQ composites those images into a unique product rendering based on choices.
  • Commercial Rules: PIM manages technical specs. CPQ manages "Bundle discounts" and "Regional availability".

Inriver Handles

  • Product Story & Copy
  • Digital Assets (DAM)
  • Channel Syndication
  • Technical Specifications
  • Translation Memory

Mercura Handles

  • Configuration Logic
  • Visual Assembly (2D/3D)
  • Dynamic Pricing & Quoting
  • Sales BOM Generation
  • Order Capture

Measurable Business Outcomes

50%
Faster time-to-market for new products
100%
Asset Reuse
3x
Conversion Rate on Configurable Items
0
Data Discrepancies

Key benefits of Inriver integration

Unified and Enriched Product Data

Inriver PIM serves as a single source of truth for all product information. Mercura CPQ leverages this unified foundation to ensure the configurator accesses consistent, enriched, and accurate product details.

Flexible Data Model & Scalable Growth

Inriver's adaptable data model supports limitless configurations. As your catalog grows, Mercura CPQ stays aligned with your product structure, enabling rapid deployment of new configurations.

Efficient, AI-Enhanced Workflows

Inriver delivers automated enrichment. Embedding this with Mercura CPQ means product details are validated upstream, so your configurator always works with optimized, high-quality content.

Seamless Data Flow Architecture

Mercura subscribes to Inriver channels (or API) to keep product definitions in sync. Configuration rules are applied on top of this trusted data.

Inriver PIM
  • Entities
  • Links
  • Resources
  • Specifications
Entities, Links, Resources, Specifications
Enriched data into engine
Configured product back to channel
Mercura CPQ
  • Model Components
  • Option Choices
  • Visual Assets
Model Components, Option Choices, Visual Assets
"

Success with Inriver

"Our marketing team loves Inriver, and our sales team loves Mercura. Connecting them means updates happen once and reflect everywhere instantly."
Digital Director
Furniture Brand
Unified data workflow

See Mercura in action

How We Connect

1

Connect

Configure API access to Inriver Environment.

2

Map

Map Inriver Entity Types to Configurator Models.

3

Build

Define constraints and visualization logic.

4

Go Live

Publish configurator to web or dealer portal.

Enterprise Risk Reduction

How often does it sync?

We can trigger syncs on Inriver events (Webhooks) or scheduled intervals.

Do you support the Inriver 'Completeness' rules?

Yes, we can respect Inriver's validation rules before importing products.

What about pricing?

We can pull base prices from Inriver or a separate ERP, layering logic on top.

Does it work with Inriver Print?

Mercura generates PDFs that can complement your print catalog data.

Connected Ecosystem

Mercura fits into your composable commerce stack.

CMS (Optimizely, Sitecore)
ERP (Microsoft)
DAM (Inriver native)

Ready to get started?

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