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Unified Product Data for Complex Configurations

Leverage Struct PIM’s rich data structures directly in Mercura CPQ. Ensure every quote uses approved, up-to-date product information.

Why PIM Alone Isn't a CPQ

Reliable data needs an execution engine.

Struct is excellent for organizing complex product data, but sales teams need more than just a catalog.

  • Static vs Dynamic: PIM stores "Motor Options", but doesn't calculate "Total Power Consumption" based on selection.
  • Pricing Complexity: PIM handles list prices; CPQ handles volume discounts, margin calculations, and approval workflows.
  • Document Generation: PIM doesn't generate a personalized PDF proposal for a specific customer.

Struct PIM Handles

  • Product Master Data
  • Tech Specs & Assets
  • Translations
  • Attribute Definitions
  • Marketing Copy

Mercura Handles

  • Sales Configuration Logic
  • Dynamic Pricing & Margins
  • Quote Generation (PDF)
  • 3D/2D Visualization
  • Order Line Items

Measurable Business Outcomes

100%
Data Consistency
50%
Faster New Product Launch
0
Outdated Spec Errors
360°
Product Visibility

Key benefits of Struct integration

Always up-to-date product information

By integrating with Struct PIM, Mercura CPQ ensures that all configurations and quotes use the latest product details, attributes, and variants, eliminating data inconsistencies across systems.

Streamlined workflows for complex catalogs

Struct PIM’s robust data modeling capabilities combined with Mercura CPQ allow businesses to handle even the most complex product structures with ease, supporting both B2B and B2C sales scenarios.

Faster sales with fewer errors

With clean, centralized product data feeding directly into CPQ, quotes and orders are generated faster and more accurately, improving customer satisfaction and reducing manual workload for sales teams.

Seamless Data Flow Architecture

Mercura pulls product definitions and assets from Struct PIM, adds sales logic, and pushes final orders to ERP.

Struct PIM
  • Products
  • Variants
  • Images
  • Tech Specs
Products, Variants, Images, Tech Specs
Enriched data into engine
Configured product to order
Mercura CPQ
  • Configurable Models
  • Visual Assets
  • Sales Ready Descriptions
Configurable Models, Visual Assets, Sales Ready Descriptions
"

Success in Data Management

"Struct gave us the clean data we needed, and Mercura gave us the tool to sell it. The integration is seamless."
Marketing Manager
Furniture Manufacturer
Managed 10,000 variants easily

See Mercura in action

How We Connect

1

Connect

Authenticate with Struct API.

2

Import

Pull product families and attributes into Mercura.

3

Logic

Add constraint and pricing rules in Mercura.

4

Live

Publish the configurator with live PIM data.

Enterprise Risk Reduction

How often is data synced?

We can schedule syncs nightly or trigger them via API webhooks from Struct.

Does it handle multiple languages?

Yes, Mercura respects the language contexts defined in Struct.

What about digital assets?

Images and datasheets from Struct are directly available in the configurator.

Can we enrich data in Mercura?

Yes, you can add sales-specific logic in Mercura on top of Struct data.

Connected Ecosystem

Mercura bridges Struct PIM to sales.

ERP (Business Central)
CRM (Salesforce)
E-commerce (Magento)

Request a CPQ demo