Features > Integrations > Hubspot Configurator
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Turn HubSpot into a Manufacturing Sales Engine

Add advanced product configuration, dynamic pricing, and BOM generation directly inside HubSpot Deals. The missing link for manufacturers using HubSpot.

Why HubSpot Quotes Are Not Enough for Manufacturers

HubSpot is a great CRM, but it's not a CPQ.

HubSpot's native quoting tool is perfect for SaaS and services but breaks down with complex manufactured products.

  • Simple Line Items: HubSpot assumes simple products, not configurable structures with dependencies.
  • No Engineering Logic: You can't validate technical constraints or generate BOMs in HubSpot.
  • Visual Gaps: HubSpot has no way to show a configured 3D model on a quote.
  • ** Pricing Limitations**: Complex pricing matrices and discount rules are hard to implement natively.

HubSpot Handles

  • Customer Data
  • Deal Pipeline
  • Email Activity
  • Marketing Automation
  • Support Tickets

Mercura Handles

  • Complex Configuration
  • Product Logic
  • Cost Calculation
  • BOM Generation
  • CAD Automation

Measurable Business Outcomes

40%
Increase in Quote Volume
100%
Pipeline Visibility
0
Manual Data Entry to ERP
2x
Faster Deal Velocity

Key benefits of HubSpot integration

CPQ for HubSpot CRM

Configure, price, and quote complex products without ever leaving HubSpot. Empower marketing and sales alignment.

Advanced configurator logic

Support complex rules, visual configuration, and price calculations from within a guided HubSpot workflow.

Speed up the quote cycle

Generate quotes faster and reduce errors by centralizing your configuration logic inside HubSpot.

Seamless Data Flow Architecture

Mercura sits right inside your HubSpot Deal workflow. We sync products and deals bi-directionally, so your sales team never leaves the CRM.

HubSpot
  • Contacts
  • Companies
  • Deals
  • Products
Contacts, Companies, Deals, Products
Data into the system
Data out of the system
HubSpot
  • Quote Line Items
  • Deal Amount
  • Signed Contracts
Quote Line Items, Deal Amount, Signed Contracts
"

Success in Manufacturing Sales

"We love HubSpot for marketing, but couldn't quote from it. Mercura solved that. Now our sales team lives in HubSpot and quotes complex machines in minutes."
VP of Sales
Machinery Manufacturer
Sales admin time reduced 50% 100% CRM adoption

See Mercura in action

How We Connect

1

Install

Connect Mercura via the HubSpot App Marketplace.

2

Map

Map HubSpot properties to Mercura configuration inputs.

3

Configure

Set up your product logic in Mercura.

4

Launch

Start configuring products directly from a Deal card.

Enterprise Risk Reduction

Does this replace HubSpot Quotes?

It enhances them. You can use Mercura to generate the PDF or push line items back to HubSpot Quotes.

Is data synchronized?

Yes. We sync Customers, Deals, and Products bi-directionally.

Can I use Mercura with the HubSpot Free tier?

Yes, Mercura works with all HubSpot tiers via the API.

Does it work with Custom Objects?

Yes, Mercura can map to HubSpot Custom Objects.

Connected Ecosystem

Mercura bridges HubSpot to your downstream systems.

ERP (Microsoft, SAP, Visma)
CAD (Autodesk, SolidWorks)
Sign (DocuSign, PandaDoc)

Request a CPQ demo