Features > Integrations > Shopify Configurator
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Sell Complex Customizable Products on Shopify

Add a powerful visual product configurator to your Shopify store. Enable self-service for complex products with real-time pricing and manufacturing logic.

Why Shopify Actions/Variants Are Not Enough

Shopify is the world's best e-commerce platform, but it hits a wall with complex manufacturing logic.

  • Variant Limit: The 100-variant limit blocks complex products.
  • No Logic: You can't say 'If Red, then Size must be XL'.
  • Manufacturing Data: Shopify orders don't contain BOMs or production files.

Shopify Handles

  • Storefront
  • Cart & Checkout
  • Customer Accounts
  • Payments
  • Order Management

Mercura Handles

  • Visual Configuration
  • Complex Rules Validation
  • Dynamic Pricing Math
  • Manufacturing Outputs (CAD/BOM)
  • Project Quoting

Measurable Business Outcomes

0
Order Errors
30%
Higher AOV
50%
Less Support Tickets
100%
Self-Service

Key benefits of the Shopify integration

Advanced product configuration inside Shopify

Empower your customers to build the exact product they need with a rule-based configurator embedded directly into your Shopify storefront. Perfect for modular, made-to-order, or customizable items.

Real-time logic, pricing, and inventory control

Ensure every configured product respects your pricing rules, availability, and product logic, pulled live from your ERP or central database during the Shopify shopping experience.

Streamlined order processing and backend sync

Once a configuration is submitted, Mercura CPQ pushes the complete order structure, including BOM and variant logic, directly into your backend, enabling faster fulfillment and fewer errors.

Headless Configuration Architecture

Mercura embeds as a lightweight app in your Shopify theme. We handle the heavy logic, then push the configured line item to the Shopify Cart.

Shopify
  • Product Page
  • Customer
  • Pricing
Product Page, Customer, Pricing
User starts config
Finished config to cart
Shopify Cart
  • Line Item
  • Properties
  • Price Override
Line Item, Properties, Price Override
"

Success in E-commerce

"We used to do custom orders via email. Now customers design their own shelving units on our Shopify site and we just get the production file."
E-commerce Manager
Furniture Brand
Reduced admin time by 90%

See Mercura in action

How We Connect

1

Install

Install Mercura App.

2

Connect

Sync Catalog.

3

Define

Set Rules.

4

Embed

Add to Theme.

Enterprise Risk Reduction

Does it slow down my site?

No, Mercura loads asynchronously and doesn't impact your Core Web Vitals.

Does it work with existing themes?

Yes, we support all Online Store 2.0 themes.

Can I hide price?

Yes, you can enable 'Request a Quote' mode instead of 'Add to Cart'.

How do you handle mobile?

The configurator is fully responsive and touch-optimized.

Connected Ecosystem

Mercura bridges Shopify to backend logic.

Commerce (Shopify)
ERP (BC, NetSuite)
CRM (HubSpot)

Request a CPQ demo